Design & Branding:
I'm passionate about every aspect of marketing — from content creation and videography to photography and graphic design.
I've had the chance to work with a diverse mix of businesses, including yoga instructors, cafés, bars, and music agencies. At its heart, marketing is all about meaningful communication and understanding the right context, no matter the industry. Below is a selection of projects I've had the pleasure to work on.
Navi Spa:
Project Description: Navi was struggling to reach new customers because of location. My role was to create a full rebrand of physical assets, and facelift for their google maps profile. This involved updating the logo, menus, online profiles, photography, and creating an introduction video.
Brief: Calming, luxury, clean.
Thom’s Sourdough (Bakery & Cafe):
Project Description: Full rebrand and creative direction. This entails all aspect of design work: logo, palette, fonts, photography, ads, and running social media.
Brief: Classy, bright, simple, clean.
Ramblers (Bar and Restaurant):
Project Description: Restaurant startup. I am Creative Project Manager for this bar, which entails creating all promotional materials: logo, palette, menus, posters, photography, and running the social media. The name ‘Ramblers’ was already chosen, with the intention of creating a restaurant that encourages conversation and connection.
Brief: Warm, bright, fun, simple, loud.
Guided Meditation (APP):
Project Description: Full rebrand for a meditation app. Including merch design.
Brief: Organic, warm, human, minimal, welcoming.
Secret Canopy (Coffeeshop):
Project Description: Full rebrand including name, logos, and all promotional assets.
Brief: Plant-themed coffeeshop. Green, simple, clean.
Happy Paws (Dog Park & Cafe):
Project Description: Full rebrand, logos, and all promotional assets.
Brief: Incorporate dog-housing and food in one logo. Bright, friendly, playful.
Claypot (Family Restaurant):
Project Description: Rebrand, plus creating business cards and fliers.
Brief: Vietnamese restaurant. Oriental, cosy, warm.
High Row Music (Music Agency):
Project Description: Brand identity refinement. Logos, fonts, colour.
Brief: Prestigious, elegant, classy.
